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Emre Can Simsek
CASE STUDIES & DETAILED BREAKDOWNS

Selected Product Case Studies

In-depth product breakdowns across enterprise AI Search & Merchandising, Digital Pharmacy incubation, Telecom Intelligence, and AI Labs.

E-COMMERCE AI SEARCH B2B SAAS ENTERPRISE
Sept 2024 — Jul 2025

AI-Powered Search & Discovery

Insider One / Eureka · Product Manager

Owned product strategy for Eureka, helping enterprise retailers improve search relevance, control merchandising, and measure search performance across 40+ global brands.

~110% YoY Product ARR Growth
40+ Enterprise Brands
30M+ Catalog Scale
View public product ↗
black waterproof shoes for trail running
Understanding intent: waterproof • trail running • black
GORE-TEX
Gore-Tex Trail Runner Pro
✦ Understood: Gore-Tex
$179 Intent 98%
All-Weather Mountain Runner
✦ Understood: Mountain grip
$189 Intent 94%
Trail Running Shoe
✦ Keyword + Intent match
$160 Intent 91%
✦ AI-powered retrieval combines lexical and semantic understanding to deliver more relevant results.
Search CTR 41.2% +4.2%
Conversion Rate 12.8% +2.4%
No Result Rate 1.2% -3.4%
Revenue from Search $1.4M +18%
Search Conversion & Retrieval Accuracy (Last 30 Days) SAMPLE DATA
Top Search Queries
Query Searches CTR Status
running shoes 14.2k 44.6% Optimal
waterproof jacket 9.8k 41.8% Optimal
trail shoes 8.4k 5.2% High searches · Low CTR
✦ Track search performance, discover problematic queries, and measure the impact of search improvements.
MERCHANT CONTROL PANEL
PIN ACTIVE ✓
📌 Pin All-Weather Mountain Runner → Position #1
⚡ Boost waterproof products
PINNED #1 📌
All-Weather Mountain Runner
📌 Merchant campaign pin
$189 PINNED #1
GORE-TEX
Gore-Tex Trail Runner Pro
✦ Best organic match
$179 Organic #2
Trail Running Shoe
✦ Keyword match
$160 Organic #3
✦ Give merchandising teams direct control over rankings, promotions, and product visibility.
DIGITAL HEALTH 0→1 INCUBATION REGULATED OPS
Jul 2025 — Jun 2026

Building a Digital Pharmacy Ecosystem

Appoteket AS · Senior Product Manager

Led 0→1 product development across customer mobile experiences and pharmacy operations, connecting medicine ordering, recurring subscriptions, health tracking, and pharmacist workflows across mobile and web.

0→1 New Product Build
90% Launch Readiness
6 Modules Core Architecture
Operations Overview
Today · Pharmacy operations
Orders Today 128
Active Subscriptions 246
Needs Review 12
Upcoming Deliveries 84
Order Pipeline 128 active
Scheduled 42 Review 12 Prep 28 Shipped 46
Requires Attention 3 items
Prescription renewal
4
Delivery change
3
Stock exception
2
Upcoming: 15 Sep · 24 16 Sep · 31 17 Sep · 29
✦ Manage orders, subscriptions, deliveries and pharmacist workflows from one operational workspace.
9:41
Good morning, Karin 👋
UPCOMING DELIVERY
15 Sep
3 medicines · Scheduled
My subscriptions
Atorvastatin 20mg Every 2 months
Next · 15 Sep
Delivery updated ✓
Medicines
Orders
Profile
✦ Customers can order medicine, manage recurring plans and adjust upcoming deliveries from the mobile app.
9:41
My Health Your latest measurements
Blood Pressure Normal
122 / 78 mmHg
Weight Stable
74.2 kg
Blood Glucose Fasting
5.4 mmol/L
Measurement saved ✓
Home
Medicines
Orders
Health
✦ Customers can record health measurements and follow changes over time.
TELECOM BIG DATA ANALYTICS
Jul 2021 — Sept 2024

Enterprise Data & Network Intelligence

P.I. Works · Product Owner

Owned enterprise product delivery for complex, data-intensive platforms used by global telecom operators, turning high-volume network data into performance insights, anomaly detection, and predictive forecasting.

20+ Enterprise Releases
Tier-1 Global Customers
4+ Telecom Groups
View public product ↗
VantagePM
Network Health 97.4% Optimal Status
Critical Alerts 8 Action Required
Degraded Sites 23 Across 1 Region
Active KPIs 128 Telemetry Stream
Network Performance Trends (Multi-KPI)
Availability (99.4%) Traffic Drop Rate
Regional Status
Istanbul North Healthy
Istanbul West Degraded
Ankara Central Healthy
Izmir Healthy
Region: Istanbul West · 23 affected cells
Availability 94.1% ↓ Drop Rate 3.8% ↑ Traffic Stable
✦ Monitor network health across regions, sites and KPIs from a single performance management platform.
KPI Anomaly Monitor Monitoring 128 KPIs · Last 24 hours
Target KPI: Call Drop Rate Baseline: 1.2%
Call Drop Rate (%) Expected Range (0.8% – 1.6%)
⚠️ Anomaly detected · 14:32 (4.8%)
Detection: Istanbul West · 14:32 Call Drop Rate: +3.6 pp deviation · 23 affected cells
CRITICAL ML DETECTION
Correlated Signals: Handover Success ↓ Signal Quality ↓ Traffic Stable
Diagnostic insight: Likely localized radio performance issue
✦ Automatically surface abnormal KPI behavior and correlate network signals to accelerate investigation.
Traffic & Capacity Forecast Predictive Demand & Utilization Model
Region: Istanbul KPI: Data Traffic Forecast: Next 30 Days
Actual Traffic (Last 30 Days) Predicted Traffic (Next 30 Days) Capacity Limit (85%)
Capacity Limit (85%)
⚠️ Capacity risk predicted · 18 Sep
Target Region Istanbul West
Predicted Utilization 92% (Threshold: 85%)
Risk Window 18–26 Sep
Planning insight: Capacity action recommended before 18 Sep
✦ Forecast traffic growth and identify capacity risks before they affect network performance.
AI PROTOTYPING WORKFLOW AUTOMATION PRODUCT LABS

EXPERIMENTS & PRODUCT PROTOTYPES

Continuous personal labs exploring AI agentic workflows, event & RSVP tooling, and booking systems — keeping hands-on technical intuition sharp alongside product leadership.

AI Agentic Workflows
→
Event / RSVP Platform
→
Sports Booking Hub

Curriculum Vitae

Emre Can Simsek · Senior Product Manager
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Emre Can Simsek

SENIOR PRODUCT MANAGER

Senior Product Manager with a Software Engineering background, experienced in owning end-to-end product development across B2B SaaS, consumer applications, enterprise platforms, AI-enabled products, and complex data-driven systems.

Istanbul, Türkiye Open to relocation to Europe +90 534 782 7164 emrepn97@gmail.com linkedin.com/in/emrecansimsekk/

PROFESSIONAL EXPERIENCE

Senior Product Manager — Appoteket AS Jul 2025 – Jun 2026
Norway · Contract · Remote
  • Owned the roadmap for a launch-ready digital pharmacy platform across Mobile app and Web.
  • Led a 10-person cross-functional team across product, engineering, QA, design, and pharmacy operations.
  • Owned core operational modules: Prescription Agreement, Orders, Order Management, Notifications, Medicine Cabinet, and Automated Inventory Management.
  • Took the product from early-stage development to 90% launch readiness.
  • Designed pharmacist and order workflows covering prescription review, payments, shipments, change requests, and customer notifications.
  • Designed patient health tracking workflows for vital measurements and recurring medication management.
Product Manager — Insider One Sept 2024 – Jul 2025
Istanbul, Türkiye
  • Led the end-to-end product lifecycle of Eureka, a B2B on-site search and discovery platform used by 40+ enterprise e-commerce brands.
  • Contributed to ~110% ARR growth in one year by improving engagement, upsell readiness, search, merchandising, analytics, and experimentation capabilities.
  • Improved overall search CTR by ~10% through relevance optimization, better merchandising controls, and search experience improvements.
  • Owned roadmap delivery across Search Pop-up, Search API, Category API, Merchandising, Analytics, and A/B Testing modules.
  • Delivered 10+ major capabilities including hybrid semantic search, time-based merchandising, banner merchandising, facet merchandising, Analytics 2.0, and A/B testing.
  • Launched A/B testing for search campaigns, enabling customers to compare variants, measure impact, and optimize search performance.
  • Supported high-traffic enterprise search use cases with catalogs of up to 30M+ products/documents and complex attribute structures with high-throughput SLA performance.
  • Worked directly with enterprise customers to improve CTR, conversion rate, no-result rate, and revenue per search.
  • Partnered with engineering, data, design, QA, Sales, Product Marketing, Technical Support, and Customer Success teams on product demos, workshops, solution design, and feature delivery.
Product Owner — P.I. Works Jul 2021 – Sept 2024
Istanbul, Türkiye
  • Owned roadmap delivery across 2 telecom products: ConfigureX and VantagePM.
  • Worked with global telecom operators including Turkcell, DISH, MTN Group Africa, and others.
  • Led VantagePM product capabilities for KPI monitoring, reporting, dashboards, anomaly detection, and traffic forecasting.
  • Delivered 20+ product initiatives across telecom performance management and network analytics.
  • Launched anomaly detection and traffic forecasting features to support faster issue detection and capacity planning.
  • Supported pre-sales, demos, workshops, and enterprise delivery for global operator customers, partnering with Solutions Architecture, Field Engineering, and Support.
Front-end Developer Intern — JotForm Jul 2019 – Sept 2019
Ankara, Türkiye
  • Built responsive web interfaces and reusable UI components.
  • Collaborated with developers and designers on user-facing product improvements.

EDUCATION

Atilim University Sept 2015 – Jul 2021
B.Sc. Software Engineering
Ankara, Türkiye
Poznan University of Technology Jan 2020 – Jul 2020
Erasmus+ · Computer Science
Poznan, Poland

SKILLS

PRODUCT
Product Strategy Roadmap Ownership E-Commerce Platforms B2B SaaS API Products Web & Mobile Products Stakeholder Management (Sales, Marketing, Support, CS) Cross-functional Leadership
AI & DATA
AI Product Management LLM-based Feature Design AI-assisted Prototyping Prompt Engineering Workflow Automation Semantic Search A/B Testing Product Analytics
TOOLS
Jira Confluence Figma Firebase Claude ChatGPT Gemini Google Stitch GitHub Postman Excel / Google Sheets
Official CV PDF Single source of truth
View / Download Official PDF ↗